FLO
An Indian activewear brand made for the flow between the session, the desk and everything after.
- Client
- FLO Activewear
- Year
- 2026
- Build time
- Ongoing
- Work done
- Website · Build · Launch
FLO needed to move off a hosted store platform and own its customer experience. VERSEATILE built its website and online store from the ground up and created campaign imagery for Collection 001, alongside print and production support.
The Challenge.
Activewear is won on feel, and a hosted template could not carry it. FLO needed a store that felt as considered as the fabric, with checkout, orders and content fully in its own hands.
A custom store on floactive.in with its own catalogue, checkout and admin, wrapped in a campaign world built around Collection 001.
1
Own store replacing a hosted platform, with live payments
Want this kind of work for your brand?
More Projects.
Do you create custom strategies or use frameworks?
Every solution is tailored. We use proven frameworks but adapt them to your industry, audience, and growth goals. No copy-paste templates.
How does the monthly retainer/subscription model work?
We offer flexible retainers for ongoing strategy, design, and communications support. You get a dedicated partner who evolves with your business rather than one-off deliverables.
Can you help rebrand or reposition an existing business?
Absolutely, rebrands and pivots are our specialty. We refine your identity, messaging, and market approach to help you stay competitive and relevant.
How long does it take to build a brand strategy or GTM plan?
Timelines depend on the project scope, from fast-track sprints (2 to 3 weeks) to full-scale GTM programs (2 to 3 months). We define clear milestones during the kickoff to ensure alignment.
What all countries do you operate in?
We operate globally, working with clients across India, Europe, North America, the Middle East, and Southeast Asia. Our strategies are tailored to both local markets and international audiences.
How do I get started?
Simple: reach out for an intro call. We will discuss your goals, challenges, and vision, then share a roadmap and next steps to begin collaboration.
Tell us what you're building.
Share the idea, the stage you're at and what's in the way. On the first call we'll tell you, for free, where the brand is leaking value and what it would take to fix it.
