0/22 explored
A brand is only as strong as the company behind it, the market around it and the mind it lands in. So we measure all three, before we design anything.
We learn the business, the market and the people before we form an opinion. Interviews, category mapping and research that tell us what the brand has to do for the company.
We score the brand on twelve factors across three lenses: inside the company, in the market and in the mind. You see the score, the evidence and the gaps.
We fix what the score found, in order of what it is worth: position, express, test, launch, compound. Then we score it again.
How it makes money, where it wants to go, and what the brand has to do to help it get there.
Who else is in the category, what they all say, and the ground nobody owns yet.
Who buys, what they believe, what they fear and what would make them choose.
How much of the decision actually rests on the brand, against price, features and access. This tells us how hard the brand has to work, and where to spend first.
The Brand Intelligence Index scores twelve factors across three lenses. Each lens uses different evidence, because a brand can be loved and still be badly run.
Scored from founder and team interviews and a review of how decisions get made.
A clear point of view on why the brand exists and where it is going.
The team acts on the brand, not just the marketing team.
The brand hears customers early and changes because of it.
The brand can move when the moment arrives.
Scored from a touchpoint audit, competitor mapping and public data.
Assets, words and experiences no competitor could use.
It feels like one brand everywhere it shows up.
It turns up when people look, including in search and AI answers.
It delivers on what it claims, with evidence people can check.
Scored with Synapse, our neuro-response simulator. It is a simulation built on published research, not a brain scan, so we read it as direction.
The eye lands on the right thing in the first second.
It creates trust and desire, without stress.
It is still there after a day and a week, linked to the name.
The next step feels easy and worth it.
The brand exists, but the market can't yet tell it apart.
Something is working. It isn't repeatable yet.
People can tell it apart and remember it.
The brand pulls demand towards the company.
Twelve statements. Rate each from 1 (not true) to 5 (completely true). It takes about two minutes, and nothing is sent unless you choose to send it.
0
Choose the ground the brand will own, and what it will give up to own it.
Turn it into identity, language and experience people can recognise without the logo.
Run the work through Synapse before the market sees it, and fix what loses attention or trust.
Take it to market with a go-to-market plan, on the channels the audience already uses.
Hand it over to the team running it, ask for feedback 90 days after launch, and score it again.
The Index tells you where to act. It doesn't put a money value on your brand, and it isn't a financial valuation.
Share the idea, the stage you're at and what's in the way. On the first call we'll tell you, for free, where the brand is leaking value and what it would take to fix it.
Talk to AdiFounder · replies on WhatsApp