XAULTS
A rebrand from a regional supply-chain financing platform into a next-gen digital asset vault built for institutional DeFi.
Overview
XAULTS is a next-gen digital asset vault, engineered for security, composability, and the future of onchain value. It needed a brand identity that could anchor trust while reflecting the layered complexity of DeFi infrastructure. We built a brand system rooted in precision, permanence, and progressive minimalism, inspired by cryptographic architecture and the evolving nature of digital custody.
- Client
- XAULTS
- Category
- Digital asset vaults
- Year
- 2024
- Services
- Build · Research · Launch
- Build time
- 12 weeks
Challenge
XAULTS faced the challenge of outgrowing its early positioning as India's first deep-tier supply chain financing platform. While the identity anchored trust in regulated fintech, it limited the brand to a narrow geography and use case. As XAULTS evolved into a next-generation digital asset vault built for security, composability, and institutional DeFi, the old identity no longer reflected its ambition or credibility.
Approach
We redesigned XAULTS with a modular, cryptographic-inspired identity that balances institutional trust with DeFi-native credibility. The new system shifts the brand from a local fintech player to a global digital asset vault, secure, composable, and future-ready.
Applications
Outcome
2 X
Increase in institutional partnership inquiries post-rebrand12 weeks
From brand strategy to a fully modular identity system“The old brand told people where we came from. This one tells them where we're going.”
Directional figures based on typical rebrand outcomes for institutional DeFi platforms; not an audited report.
IDLE
Do you create custom strategies or use frameworks?
Every solution is tailored. We use proven frameworks but adapt them to your industry, audience, and growth goals. No copy-paste templates.
How does the monthly retainer/subscription model work?
We offer flexible retainers for ongoing strategy, design, and communications support. You get a dedicated partner who evolves with your business rather than one-off deliverables.
Can you help rebrand or reposition an existing business?
Absolutely, rebrands and pivots are our specialty. We refine your identity, messaging, and market approach to help you stay competitive and relevant.
How long does it take to build a brand strategy or GTM plan?
Timelines depend on the project scope, from fast-track sprints (2 to 3 weeks) to full-scale GTM programs (2 to 3 months). We define clear milestones during the kickoff to ensure alignment.
What all countries do you operate in?
We operate globally, working with clients across India, Europe, North America, the Middle East, and Southeast Asia. Our strategies are tailored to both local markets and international audiences.
How do I get started?
Simple: reach out for an intro call. We will discuss your goals, challenges, and vision, then share a roadmap and next steps to begin collaboration.
Tell us what you're building.
Share the idea, the stage you're at and what's in the way. On the first call we'll tell you, for free, where the brand is leaking value and what it would take to fix it.
