Raptors Punjab GC
A city-based franchise identity for Punjab's team in India's new professional golf league, built to stand out across a ten-franchise national tour.
Overview
Punjab Raptors GC is one of ten city-based franchises in the AM Green IGPL (Indian Golf Premier League), a new professional golf tour built to bring the sport to mass audiences through a high-octane team format across India, Africa, and the Middle East. VERSEATILE built the franchise's brand identity from the ground up as it entered the league's inaugural season.
- Client
- Krishna Raptors Punjab GC (Now Punjab Raptors GC)
- Category
- Pro golf
- Year
- 2026
- Services
- Build · Research · Launch
- Build time
- 2 weeks
Challenge
A brand-new franchise in a brand-new league had no existing fan base or visual language to build on. Punjab Raptors GC needed an identity strong enough to hold its own alongside nine other city franchises, built fast enough to be ready for the league's first season.
Approach
We built Punjab Raptors GC's identity to work across everything a franchise needs on day one: team branding, on-course presence, and a look built to travel with the tour across India and beyond.
Applications
Outcome
10
City-based franchises across the league, Punjab now among them2 weeks
From brief to a fully live franchise identity“We needed to look like we belonged in this league from day one, and that's exactly what we got.”
Directional figures based on the scope of the engagement; not an audited report.
ATHRUX
Do you create custom strategies or use frameworks?
Every solution is tailored. We use proven frameworks but adapt them to your industry, audience, and growth goals. No copy-paste templates.
How does the monthly retainer/subscription model work?
We offer flexible retainers for ongoing strategy, design, and communications support. You get a dedicated partner who evolves with your business rather than one-off deliverables.
Can you help rebrand or reposition an existing business?
Absolutely, rebrands and pivots are our specialty. We refine your identity, messaging, and market approach to help you stay competitive and relevant.
How long does it take to build a brand strategy or GTM plan?
Timelines depend on the project scope, from fast-track sprints (2 to 3 weeks) to full-scale GTM programs (2 to 3 months). We define clear milestones during the kickoff to ensure alignment.
What all countries do you operate in?
We operate globally, working with clients across India, Europe, North America, the Middle East, and Southeast Asia. Our strategies are tailored to both local markets and international audiences.
How do I get started?
Simple: reach out for an intro call. We will discuss your goals, challenges, and vision, then share a roadmap and next steps to begin collaboration.
Tell us what you're building.
Share the idea, the stage you're at and what's in the way. On the first call we'll tell you, for free, where the brand is leaking value and what it would take to fix it.
