Red Bull
Working with Red Bull in the UK on what comes next: navigating rising health awareness, pivoting beyond energy drinks, and helping establish The ORGANICS by Red Bull®.
- Client
- Red Bull · UK market
- Work done
- Strategy · Research · Brand
With health awareness rising and the market around it shifting, VERSEATILE worked with Red Bull in the UK to show where the category was heading and how the brand could navigate it. That thinking went beyond energy drinks, and helped establish The ORGANICS by Red Bull®, a range of bio-certified soft drinks made with ingredients from natural sources.
The Challenge.
Increasing health awareness was changing what people in the UK wanted from a drink. The question for Red Bull was what the future looked like, and how to move towards it from a position built on energy drinks.
We mapped the future of the market for Red Bull in the UK and set out how to navigate a pivot beyond energy drinks. As part of that work, we helped establish The ORGANICS by Red Bull®.
Product imagery and film from the official The ORGANICS by Red Bull® website. © Red Bull.
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Timelines depend on the project scope, from fast-track sprints (2 to 3 weeks) to full-scale GTM programs (2 to 3 months). We define clear milestones during the kickoff to ensure alignment.
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