UTXOS
A multi-chain wallet infrastructure platform for Bitcoin, Cardano, and Spark, built to make Web3 onboarding invisible to the end user.
Overview
Met at the Network School in Singapore, UTXOS was building embedded, self-custody wallet infrastructure for Bitcoin, Cardano, and Spark, letting developers onboard users to Web3 without them ever holding or buying crypto first. VERSEATILE handled complete branding, ecosystem design, and the initial Twitter marketing push as UTXOS went to market.
- Client
- UTXOS (Singapore)
- Category
- Web3 infrastructure
- Year
- 2025
- Services
- Build · Research · Launch
- Build time
- 3 weeks
Challenge
Wallet infrastructure is invisible by design, which makes it hard to brand. UTXOS needed an identity and ecosystem system that could speak to developers integrating an SDK in minutes, while still building public trust and momentum for a completely new product with no existing audience on Twitter.
Approach
We built UTXOS's brand and ecosystem design from the ground up, then ran the initial Twitter marketing push to introduce the product to the multi-chain developer community, positioning UTXOS as the wallet layer that lets users benefit from crypto without ever realizing it.
Applications
Outcome
3
Chains supported at launch (Bitcoin, Cardano, Spark)3 weeks
From brand kickoff to public launch on Twitter“Our users benefit from crypto without ever realizing they're using it.”
Directional figures based on the scope of the engagement; not an audited report.
FifthForce
Do you create custom strategies or use frameworks?
Every solution is tailored. We use proven frameworks but adapt them to your industry, audience, and growth goals. No copy-paste templates.
How does the monthly retainer/subscription model work?
We offer flexible retainers for ongoing strategy, design, and communications support. You get a dedicated partner who evolves with your business rather than one-off deliverables.
Can you help rebrand or reposition an existing business?
Absolutely, rebrands and pivots are our specialty. We refine your identity, messaging, and market approach to help you stay competitive and relevant.
How long does it take to build a brand strategy or GTM plan?
Timelines depend on the project scope, from fast-track sprints (2 to 3 weeks) to full-scale GTM programs (2 to 3 months). We define clear milestones during the kickoff to ensure alignment.
What all countries do you operate in?
We operate globally, working with clients across India, Europe, North America, the Middle East, and Southeast Asia. Our strategies are tailored to both local markets and international audiences.
How do I get started?
Simple: reach out for an intro call. We will discuss your goals, challenges, and vision, then share a roadmap and next steps to begin collaboration.
Tell us what you're building.
Share the idea, the stage you're at and what's in the way. On the first call we'll tell you, for free, where the brand is leaking value and what it would take to fix it.
