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2 build slots open
Booking for Q3
© 2022-2026 VERSEATILE® STUDIOS
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MENU · 2026
2 build slots open
Booking for Q3
© 2022-2026 VERSEATILE® STUDIOS
BackCourt
BackCourt
BackCourt
A ground-up brand identity for a Delhi NCR padel club, built to carry the sport's growth from one court to a recognizable name across India.
A ground-up brand identity for a Delhi NCR padel club, built to carry the sport's growth from one court to a recognizable name across India.
Project team
Project team
BackCourt
Delhi NCR - India
Year
2024
Build time
8 weeks
BackCourt Padel Club needed a brand identity that could carry it from a single Delhi NCR court to a recognizable name across India's fast-growing padel scene. This was a build-from-scratch project: name, court branding, social presence, and tournament materials, all under one system.BackCourt Padel Club needed a brand identity that could carry it from a single Delhi NCR court to a recognizable name across India's fast-growing padel scene. This was a build-from-scratch project: name, court branding, social presence, and tournament materials, all under one system.BackCourt Padel Club needed a brand identity that could carry it from a single Delhi NCR court to a recognizable name across India's fast-growing padel scene. This was a build-from-scratch project: name, court branding, social presence, and tournament materials, all under one system.
BackCourt
Delhi NCR - India
Year
2024
Build time
8 weeks
BackCourt Padel Club needed a brand identity that could carry it from a single Delhi NCR court to a recognizable name across India's fast-growing padel scene. This was a build-from-scratch project: name, court branding, social presence, and tournament materials, all under one system.BackCourt Padel Club needed a brand identity that could carry it from a single Delhi NCR court to a recognizable name across India's fast-growing padel scene. This was a build-from-scratch project: name, court branding, social presence, and tournament materials, all under one system.BackCourt Padel Club needed a brand identity that could carry it from a single Delhi NCR court to a recognizable name across India's fast-growing padel scene. This was a build-from-scratch project: name, court branding, social presence, and tournament materials, all under one system.
BackCourt
Delhi NCR - India
Year
2024
Build time
8 weeks
BackCourt Padel Club needed a brand identity that could carry it from a single Delhi NCR court to a recognizable name across India's fast-growing padel scene. This was a build-from-scratch project: name, court branding, social presence, and tournament materials, all under one system.BackCourt Padel Club needed a brand identity that could carry it from a single Delhi NCR court to a recognizable name across India's fast-growing padel scene. This was a build-from-scratch project: name, court branding, social presence, and tournament materials, all under one system.BackCourt Padel Club needed a brand identity that could carry it from a single Delhi NCR court to a recognizable name across India's fast-growing padel scene. This was a build-from-scratch project: name, court branding, social presence, and tournament materials, all under one system.
THE CHALLENGE
The Challenge.
The Challenge.
The Challenge.
Padel was still new to most of India, so the brand had to do two jobs at once: explain the sport to newcomers and give returning players a club worth coming back to. There was no existing visual language for Indian padel to build on, and the brand needed to work everywhere from court signage to WhatsApp tournament blasts.
The Solution
growth in repeat bookings across open-season tournaments
from brand kickoff to the first tournament with the new identity live
We built BackCourt's identity from the ground up: court branding, social templates, and tournament fixtures, all under one consistent look designed for a community that was growing court by court.
Directional figures based on typical outcomes for a new sports-club brand launch; not an audited report.
Client Quote
5.0/5
We went from a court nobody had heard of to a waitlist for our next Open season.We went from a court nobody had heard of to a waitlist for our next Open season.We went from a court nobody had heard of to a waitlist for our next Open season.
We went from a court nobody had heard of to a waitlist for our next Open season.We went from a court nobody had heard of to a waitlist for our next Open season.We went from a court nobody had heard of to a waitlist for our next Open season.
We went from a court nobody had heard of to a waitlist for our next Open season.We went from a court nobody had heard of to a waitlist for our next Open season.We went from a court nobody had heard of to a waitlist for our next Open season.
BackCourt
Founding Team
More Projects.
Other builds from the last two years. All live, all handed over to the teams running them.
More Projects.
Other builds from the last two years. All live, all handed over to the teams running them.
More Projects.
Other builds from the last two years. All live, all handed over to the teams running them.
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