LumeHaus
A brand built from scratch for a premium handcrafted lighting label designed in Europe and crafted in India, with VERSEATILE serving as the backbone of the founding office.
Overview
LumeHaus didn't exist as a brand before this engagement. VERSEATILE built it from the ground up, name, identity, go-to-market strategy, and creative direction, serving as the backbone for the founding office as it launched a premium handcrafted lighting brand designed in Europe and crafted in India.
- Client
- LumeHaus
- Category
- Handcrafted lighting
- Year
- 2023
- Services
- Build · Research · Launch
- Build time
- 8 weeks
Challenge
Premium handcrafted lighting had few sharp reference points in the Indian market. LumeHaus needed an identity strong enough to sit alongside the country's most established interiors and design names, and a go-to-market approach built for two audiences at once: the design trade (architects, interior designers, hospitality) and direct consumers furnishing their own homes.
Approach
A brand system built for wide recognition from day one: name, identity, and creative direction designed to read as premium and distinctly Indian-crafted. VERSEATILE carried this through social, creative execution, and GTM strategy aimed at trade and consumer audiences alike. LumeHaus is now featured on the AD Pro Directory by Architectural Digest India, a hand-picked roster of design professionals and decor brands, and has exhibited its collections at India Design ID in both 2025 and 2026.
Applications
Outcome
Unscripted · captioned
“This is exactly what I would have created if I were to make it myself.”
Vaibhav SareenFounder, LumeHaus
“Sales will come. The main thing is brand awareness and brand recognition.”
Said on Behind The Design, Talk 03: their podcast, not a testimonial we scripted.
Watch the full conversation on YouTube2
Years exhibiting at India Design ID (2025, 2026)1
Featured listing on the AD Pro Directory by Architectural Digest India“Designed in Europe. Crafted in India.”
Verified against AD Pro Directory and India Design ID's own public listings.
GRIDOFFGRID
Do you create custom strategies or use frameworks?
Every solution is tailored. We use proven frameworks but adapt them to your industry, audience, and growth goals. No copy-paste templates.
How does the monthly retainer/subscription model work?
We offer flexible retainers for ongoing strategy, design, and communications support. You get a dedicated partner who evolves with your business rather than one-off deliverables.
Can you help rebrand or reposition an existing business?
Absolutely, rebrands and pivots are our specialty. We refine your identity, messaging, and market approach to help you stay competitive and relevant.
How long does it take to build a brand strategy or GTM plan?
Timelines depend on the project scope, from fast-track sprints (2 to 3 weeks) to full-scale GTM programs (2 to 3 months). We define clear milestones during the kickoff to ensure alignment.
What all countries do you operate in?
We operate globally, working with clients across India, Europe, North America, the Middle East, and Southeast Asia. Our strategies are tailored to both local markets and international audiences.
How do I get started?
Simple: reach out for an intro call. We will discuss your goals, challenges, and vision, then share a roadmap and next steps to begin collaboration.
Tell us what you're building.
Share the idea, the stage you're at and what's in the way. On the first call we'll tell you, for free, where the brand is leaking value and what it would take to fix it.
