The primary challenge was to reimagine a brand identity that aligned with the founder’s ambitions and the expansive scope of the AI technology. CosmoHub’s original name didn’t fully convey the dynamic and versatile nature of the product. We needed to craft a name and identity that could grow alongside the project’s evolving goals and appeal to a broad developer and user base.
This meant going beyond a simple name change—every visual, verbal, and experiential element needed to communicate agility and cross-chain scalability. It also required distilling a complex AI product into a narrative that felt accessible and inspiring to both developers and early adopters.
We worked closely with the founder to understand his vision and the technical uniqueness of his AI solutions. Vexorm emerged as a name that signified strength and adaptability, a perfect reflection of the brand’s new direction. The rebranding process included a complete visual overhaul and a narrative that highlighted Vexorm’s role in multi-chain AI integration.
In the end, Vexorm stood out as a robust and memorable identity that truly captured the founder’s aspirations and the product’s innovative edge.
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