The Indian lighting market is crowded with mass-produced products that often compromise on design or durability.
LumeHaus faced the challenge of carving out a niche as a premium brand that could educate consumers on the value of design-led lighting, differentiate itself from generic competitors, and position its products as integral to lifestyle and interior storytelling rather than just functional utilities.
VERSEATILE crafted a brand narrative and identity system that emphasized modern European-inspired aesthetics anchored in Indian craftsmanship.
By building a cohesive digital presence, storytelling framework, and visual identity that balanced luxury with accessibility, we positioned LumeHaus as the go-to brand for design-conscious homeowners. The result is a brand that stands not only for lighting but also for the mood, style, and soul of a space.
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(2016-25©)
